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50% off scams

50% off scams 50% off scams 50% off scams 50% off scams

50% off sales are the biggest scams in retail marketing.

We don't have 50% off sales.

If we did, we would have to sell our jewellery for a lot less than we pay for it!

Instead, we have great prices everyday on excellent quality Australian made jewellery.

This is how the big jewellery shops can afford to have their 50% off sales every 2 weeks
(and remain in business)

Step 1: Buy an item from the manufacturer for $200
Step 2: Price tag it for $800 or more.
Step 3: Have a 50% off sale and 'reduce' the price to $400.
Step 4: Collect $200 profit (and don't go to jail!)
Step 5: Smile sweetly at the happy customer who just got a 'great deal'.

Most people believe shopping at the 50% off sales, that the jewellery stores run week after week, were being given a genuine discount.

What do you think?

Criminal Scams

There are many scams both on and off the internet that are designed to steal your identity or your money or both.

Here are a few simple facts and rules to help you stay safe.

First the facts:

Your bank will never ask you for your PIN number.

Your bank will never ask you for your internet password.

Microsoft and Telstra do not cold call or email anyone about viruses or security issues.

Any promise of a win in a lottery or splitting profits from a large sum of money in a foreign bank is going to cost you money if you pursue it.

If something sounds too good to be true; then it is.

If something smells bad; it is probably rotten.

If you have any doubts about giving out your information - then DON'T.

See the links to Australian Government websites below for the latest facts on scams.

Next the rules:

Cover the keypad of an ATM or EFTPOS machine with your wallet or purse when typing your pin number.

Don't let anyone walk away with your credit card. Skimming takes less than one second.

For shopping online, get a separate credit card with a low credit limit.

If your bank or phone company etc. calls you, get the persons name and department and tell them you will call them back. Get the companies phone number from a phone book, not the person you are talking to.

Shred documents before you put them in the bin.

Lock your letter box.

Don't tell anyone your PIN number.

Don't leave your passwords stuck on a 'post it note' on your screen!

Fake website links:

The next link says but if you hover your mouse over it the real link will appear in the status bar (usually bottom left of your screen) which will actually send you to

This is how many false links are sent in emails and on web pages. If you have any doubt about whether a link is real, then don't click it, but type it into your browsers address bar instead.

Real Websites worth visiting:

Australian Securities & Investments Commission (ASIC) has lots of info on scams.

Australian Competition & Consumer Commission has 'Scamwatch'

Money Smart is another department of ASIC